Hard work , innovation and integrity has always stood strong with founder Damien Rider.
CONNECT // DISCONNECT
Be in control of you mind, breath and motion.
CONNECT your breath, motion, body and mind.
Only then can you DISCONNECT when under mental and physical pressure, allowing you to find the strength to push through the boundaries.
Keep your breathing in a calm state, and allow your body to endure the intense physical motion.
This will keep you relaxed and oxygenated, enabling you to push your body further than you thought possible.
RIDER DEVELOPMENT
The development of Rider Active began in 2010 with the thirst of creating essential, innovative products to enhance peoples lives. As Damien Rider grew and evolved into a World Record holding endurance athlete he could see he needed to create apparel that would enhance, support and stand up to his challenges. Comfort, latest fabric technology and functionality are paramount to him. His designs are now being used by World Big Wave Surfers, Navy Seals, Professional Skateboarders, Crossfit Champions, leading Beauty Experts and recreational fitness enthusiasts across the globe, giving credibility to his vast research and development.
THE LOGO
They say you can’t put a square peg in a round hole, we just did
Feng Shui principals combine a perfect square for grounding, with a perfect circle representing success.
RIDER ACTIVE is for the active wearer, all the rest is just lifestyle.
